Blog & Insights

The Reputation Playbook

Expert strategies, local SEO tips, and guides on how to turn customer feedback into an engine for business growth.

Marketing Oct 12, 2024

How to Ask for a Google Review (Without Being Awkward)

Asking for a review face-to-face can feel intimidating. Here are 5 scripts and strategies that convert happy customers into 5-star public reviews effortlessly.

Astin5 min read
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Reputation Oct 05, 2024

Why Negative Reviews Are Actually Good For Business

A perfect 5.0 rating often looks fake to consumers. Learn why a 4.8 rating converts higher, and how to use negative feedback to improve operations.

Sarah4 min read
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SEO Sep 28, 2024

The Local SEO Impact of Consistent Google Reviews

Google treats consistent, high-quality reviews as a major ranking factor for the local pack. Here's a breakdown of the algorithm and how to optimize for it.

David7 min read
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Customer Success Sep 15, 2024

How to Respond to a 1-Star Review gracefully

Your response to a 1-star review isn't actually for the angry customer—it's for every future customer who reads it. Get the ultimate response template here.

Astin6 min read
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